FloraHolland is a floricultural cooperation, owned by the members and growers. FloraHolland works (as growers collective) as a non-profit organization with the primary task to bring together supply and demand.
Historically, traders needed to go to their auction to buy their floricultural products. They have the possibility to buy either early morning at the clocks for prices that are determined during a bidding process or at the direct trading agency for fixed prices.
The bidding process is a system with a clock running from a high price to zero. The potential buyers, mostly floricultural wholesale traders, are gathered sitting on the stands of a big auction room. The first person to push his buying button in his specially equipped buying desk is the buyer of (a part of) the auctioned lot.
Since 1997 traders may also buy remotely through i-KOA (internet Kopen Op Afstand). Buying on i-KOA makes it unnecessary to go to the auction, because the traders are remotely connected to the clocks.
The traders will receive their purchased lots within one hour after auctioning in their warehouse through the auction’s internal transport system. After this the flowers and plants may be further processed into bouquets for export or trade on the Dutch market.
Source: http://en.wikipedia.org/wiki/FloraHolland
See also: Florist Melbourne, Florist Sydney, Floral
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